Jaguar is having a hard time justifying “R” models in its lineup now that SVR exists.
Speaking to Auto Express, Jaguar SVO design director Wayne Burgess hinted that Jaguar won’t develop R variants of its future models so that SVR can truly shine. The move has already been done with the new F-Pace SVR, which recently debuted at the 2018 New York Auto Show.
“To be completely honest Jaguar is a fairly small brand and probably in reality there is not enough room in each model line to have an R and an SVR,” said Burgess. “We have found F-Type R and F-Type SVR kind of compete against each other. The truth of the matter is that F-Type R is a great car and, in some respects, SVR has a challenging time because the R is such a good car in the first place.”
SEE ALSO: 10 Things You Need to Know About the New Jaguar F-Pace SVR
Without R models, high-performance SVR versions will clearly be the range-topping variant. Along with making it less confusing for shoppers, Jaguar will be able to have a clearer pricing structure for its lineup.
It’s unclear what that exactly means for the existing F-Type R, but it’s a possibility it might be cut from Jaguar’s lineup in the near future.
[Source: Auto Express]
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